Experience

Workout Genie - creative director / Lead UX/UI and Brand Designer

Bath, United Kingdom, Remote – (Jan 2024 - Mar 2024)

  • Delivering branding, UX and UI design for a budding startup’s MVP.

  • Working closely with the founders to achieve the look and feel they envisioned.

  • Consulting on user experience, potential features and details to add value to their product.

Mynd - Product Designer

Oakland CA, Remote – (May 2021 - Dec 2023)

  • Continuous discovery and UX/UI design for a B2C resident app, piloting new features and usability updates, increasing adoption of the app by 25% and generating extra revenue through relative company partnerships that also enhanced the customer experience.

  • Leading research and design for an innovative, complex platform software that boosted business efficiency by 52%, enabling users to manage 20% more homes per month. Iterating in phases while adhering to Agile sprint timelines.

  • Shipping usability updates for a B2B product employing user-centric and data-driven design principles, collaborating with multiple teams at once.

  • Rapid wireframing and prototyping, as well as the creation of bespoke icons, illustrations, and animations to enhance interaction design.

Old Navy, Gap inc. - Women’s Activewear Designer

San Francisco CA – (Sept 2017 - Feb 2019)

  • Working in a very fast-paced environment for an international brand, serving millions of customers across 9 countries.

  • Taking products from discovery to production in just 3 months. Adapting to challenges in the production line and responding quickly.

  • Conducting user research and testing, developing fabric and engineering patterns for specific activewear technology and functionality.

Concepts Paris - Associate Women’s Contour Designer

London UK, Paris France – (Jan 2015 - Jul 2015)

  • Conducting market research and illustrating inspirational designs to communicate seasonal trends for an industry respected trend forecasting publication using the Adobe design suite.

Apple - Technical Specialist

Bath, Bristol & Newcastle, United Kingdom – (Apr 2011 - Nov2016)

  • Teaching workshops on Apple software

  • Diagnosing and solving issues for mobile devices at the genius bar

  • Delivering exceptional customer service in high traffic stores across the UK

Skills

Figma - Advanced

Design systems, wireframing, prototype design, auto layout, components, variants, illustration, animation and interaction design, Figma has been my go to tool for UX/UI design.

Adobe Creative Cloud

I have been using Illustrator, Photoshop and Indesign for 13 years, working with them daily during my time in fashion design.

Professional product management software

Capable in Notion, Slack, Asana and Jira . I am also proficient in Apple iWork, Microsoft office, Google workspace, Zoom and other working tools.

Soft skills

I pride myself on a diverse set of soft skills that have aided me in my professional career.

  • Always assume positive intent, with an open mind.

  • Listen and ask questions as much as needed.

  • Provide and receive feedback with grace.

  • Foster empathy for users and co-workers alike.

  • Embrace continuous learning. Adapt and be an autodidact!

  • Balance business needs while advocating for the user experience.

Education

Accelerated Boot Camp, UX/UI Design

2021 - General Assembly - Full time intensive, Online

Bachelor's Degree in Fashion Design and Marketing

2013 - 2017 - (Graduated with first class honours) - Northumbria University - Newcastle, United Kingdom

Awards & acolades

Best Student Designer

2013 - Issued by The Design and Industries Association at City of Bath College, UK

Student Union President

2012 - 2013 - City of Bath College, UK